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| DESCRIPTION |
| Online exams are proctored. Details at http://lebow.me/exams, Portions of this section are reserved for online students |
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| SECTION COMMENTS |
| Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution. |
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| Prerequisites: None |
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| College Restrictions: Only School of Economics, Bennett S. LeBow Coll. of Bus. |