Bachelor of Science in Business Administration (BSBA) Degree in Marketing NOTE: This program is coming soon. Please fill out the Request More Information form to learn more. Overview Although the field of marketing covers a lot of ground in today’s world of business, it also offers plenty of specialized career options, from product and brand management, to market research and customer analytics. That’s why Drexel University’s BSBA degree online in marketing is designed to help you find your professional path. In fact, you will benefit from coursework in a wide range of functional areas, including advertising, research, branding and communications, society and culture, finance, business consulting, and management simulation. Plus, you will study with professors from Drexel’s highly regarded LeBow College of Business who have decades of experience in the marketing and business arenas. For marketing veterans and newcomers, alike, the program offers a dynamic curriculum featuring applicable marketing principals while simultaneously fostering creativity.What Kinds of Jobs Can You Get With a degree in Marketing?Graduates from Drexel’s BSBA online marketing degree program emerge workforce-ready for careers in a variety of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, colleges and universities, sports teams, banking and financial institutions, and hospitals. In fact, in today’s complex, digitally-centric marketplace, the need for qualified marketing experts spans just about every industry.Job titles within the marketing field include:Advertising Account ExecutiveAdvertising Sales AgentDigital Marketing Specialist or ManagerMarket Research AnalystMarketing Coordinator or Marketing ManagerMedia BuyerEmail Marketing SpecialistSocial Media ManagerAdditionally, courses in professional personal selling, marketing for new ventures and even marketing insights, among others, are designed to shape marketable professionals in an ever-changing world.What Salary Will I Earn in Business Administration Marketing?Upon degree completion, Drexel Dragons command a competitive business administration marketing salary, commensurate with their level of education, relevant experience and the industry in which they are applying.Job TitleMedian Annual Wage*Marketing Manager$131,180Public Relations Manager$120,420Advertising Manager$100,810Market Research Analyst$62,560Marketing Specialist$62,560*Data from allbusinessschools.comHow Long Does It Take to Get a Degree in Marketing?As with many bachelor degrees, Drexel’s online BSBA with a major in marketing requires a total of 180 credit hours. However, students can move at their own pace, and depending on the number of transfer credits, complete the marketing degree online in 2.5 to 6.5 years.State restrictions may apply to some programs. Courses This program is organized into four 10-week quarters per year (as opposed to the traditional two semester system) which means you can take more courses in a shorter time period. One semester credit is equivalent to 1.5 quarter credits.You can transfer up to 116 quarter credits (equivalent to 77 semester credits) from any accredited institution of higher learning as long as the grade is a C or better and was earned within the past 10 years. The maximum number of transferable business classes is 32 quarter credits (8 classes).General Education Requirements ENGL 101Composition and Rhetoric I3.0ENGL 102Composition and Rhetoric II3.0ENGL 103Composition and Rhetoric III3.0MATH 181Introduction to Analysis I3.0MATH 183Introduction to Analysis III3.0BIO 161General Biology I3.0CHEM 111General Chemistry I4.0PSY 101General Psychology I3.0COM 270Business Communication3.0PHIL 105Critical Reasoning3.0English Literature Elective (ENGL 200 - 399)3.0Fine Arts Elective3.0History Elective4.0General Education Electives21.0 Select seven (21 credits) general education electives, with a minimum of one course in each of the following three categories. Take the remaining 12.0 credits from any of the topics listed under Additional General Education Electives. Society and Culture Communication, English, Fine Arts, International Area Studies, Language or Philosophy3.0Social Science Anthropology, History, Sociology, Political Science, Psychology3.0Science Computer Science, Information Systems, Science3.0Additional General Education Electives Twelve (12) credits must be earned by taking 4 courses from the following topics: Communication, English, Fine Arts, International Area Studies, Language, Philosophy, Anthropology, History, Sociology, Political Science, Psychology, Computer Science, Information Systems, Math, Science12.0Business Requirements BUSN 111Foundations of Business4.0MGMT 370Business Consulting4.0ACCT 115Financial Accounting Foundations4.0ACCT 116Managerial Accounting Foundations4.0BLAW 201Business Law I4.0STAT 201Introduction to Business Statistics4.0ECON 201Principles of Microeconomics4.0ECON 202Principles of Macroeconomics4.0FIN 301Introduction to Finance4.0MIS 200Management of Information Systems4.0MKTG 201Introduction to Marketing Management4.0ORGB 300Organizational Behavior4.0OPM 200Operations Management4.0INTB 200International Business4.0MGMT 260Introduction to Entrepreneurship4.0MGMT 450Strategy and Competitive Advantage4.0Marketing Major32.0MKTG 326Marketing Insights4.0MKTG 356Consumer Behavior4.0MKTG 380Seminar in Marketing Strategy4.0Select five from the following:MKTG 322Advertising & Integrated Marketing Communications4.0MKTG 344Professional Personal Selling 4.0MKTG 347New Product Development 4.0MKTG 348Services Marketing4.0MKTG 357Global Marketing4.0MKTG 364Marketing for New Ventures4.0Free Electives22.0Total Credits180.0 Admissions Criteria Transfer StudentsA minimum of 24 previous college credits from a regionally accredited institutionGPA of 2.5 or above First-Year StudentsBetween 0 – 23 previous college credits from a regionally accredited institutionMust have been out of high school for a minimum of 2 yearsRequired DocumentsWith multiple ways to submit documents, Drexel makes it easy to complete your application. Learn more by visiting our Completing Your Application Guide.A completed application Transfer StudentsOfficial transcripts from all universities or colleges and other post-secondary educational institutions (including trade schools) attended First-Year Students Official high school transcriptsOfficial ACT/SAT scores Official transcripts from all universities or colleges and other post-secondary educational institutions (including trade schools) attended Additional requirements for International Students Tuition The tuition rate for the academic year 2017-2018 is $846 per credit. This program is eligible for Financial Aid.Special tuition rates available for Drexel University Alumni, Military members, and members of our Partner Organizations.These rates apply only to new online students and students being readmitted.All students must contact applyDUonline@drexel.edu within the first two weeks of the term to request tuition savings for which they qualify.Special rates cannot be combined. If you qualify for more than one special rate, you'll be given the one with the largest savings.When receiving special tuition plans with Drexel University Online, you may not combine them with other tuition benefits that may be available from Drexel University. Academic Calendar 2017-2018 Academic Year Term Classes Begin Classes End Exams Begin Exams End Fall 2017 September 25, 2017 December 9, 2017 December 11, 2017 December 16, 2017 Winter 2018 January 8, 2018 March 17, 2018 March 19, 2018 March 24, 2018 Spring 2018 April 2, 2018 June 9, 2018 June 11, 2018 June 15, 2018 Summer 2018 June 25, 2018 September 1, 2018 September 4, 2018 September 8, 2018 Apply today for the BS in Business Administration with a Major in Marketing Apply now to begin your application for obtaining a Drexel degree online! or Previously enrolled at Drexel? Learn more about readmission. Any problems? Find help or contact us.