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  • Bachelor of Science in Business Administration (BSBA) Degree in Marketing

    NOTE: This program is coming soon. Please fill out the Request More Information form to learn more.

    Overview

    Although the field of marketing covers a lot of ground in today’s world of business, it also offers plenty of specialized career options, from product and brand management, to market research and customer analytics. That’s why Drexel University’s BSBA degree online in marketing is designed to help you find your professional path. In fact, you will benefit from coursework in a wide range of functional areas, including advertising, research, branding and communications, society and culture, finance, business consulting, and management simulation. Plus, you will study with professors from Drexel’s highly regarded LeBow College of Business who have decades of experience in the marketing and business arenas. For marketing veterans and newcomers, alike, the program offers a dynamic curriculum featuring applicable marketing principals while simultaneously fostering creativity.

    What Kinds of Jobs Can You Get With a degree in Marketing?

    Graduates from Drexel’s BSBA online marketing degree program emerge workforce-ready for careers in a variety of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, colleges and universities, sports teams, banking and financial institutions, and hospitals. In fact, in today’s complex, digitally-centric marketplace, the need for qualified marketing experts spans just about every industry.

    Job titles within the marketing field include:

    • Advertising Account Executive
    • Advertising Sales Agent
    • Digital Marketing Specialist or Manager
    • Market Research Analyst
    • Marketing Coordinator or Marketing Manager
    • Media Buyer
    • Email Marketing Specialist
    • Social Media Manager

    Additionally, courses in professional personal selling, marketing for new ventures and even marketing insights, among others, are designed to shape marketable professionals in an ever-changing world.

    What Salary Will I Earn in Business Administration Marketing?

    Upon degree completion, Drexel Dragons command a competitive business administration marketing salary, commensurate with their level of education, relevant experience and the industry in which they are applying.

    Job Title

    Median Annual Wage*

    Marketing Manager

    $131,180

    Public Relations Manager

    $120,420

    Advertising Manager

    $100,810

    Market Research Analyst

    $62,560

    Marketing Specialist

    $62,560

    *Data from allbusinessschools.com

    How Long Does It Take to Get a Degree in Marketing?

    As with many bachelor degrees, Drexel’s online BSBA with a major in marketing requires a total of 180 credit hours. However, students can move at their own pace, and depending on the number of transfer credits, complete the marketing degree online in 2.5 to 6.5 years.


    State restrictions may apply to some programs.

    Courses

    This program is organized into four 10-week quarters per year (as opposed to the traditional two semester system) which means you can take more courses in a shorter time period. One semester credit is equivalent to 1.5 quarter credits.

    You can transfer up to 116 quarter credits (equivalent to 77 semester credits) from any accredited institution of higher learning as long as the grade is a C or better and was earned within the past 10 years. The maximum number of transferable business classes is 32 quarter credits (8 classes).

    General Education Requirements 
    ENGL 101Composition and Rhetoric I3.0
    ENGL 102Composition and Rhetoric II3.0
    ENGL 103Composition and Rhetoric III3.0
    MATH 181Introduction to Analysis I3.0
    MATH 183Introduction to Analysis III3.0
    BIO 161General Biology I3.0
    CHEM 111General Chemistry I4.0
    PSY 101General Psychology I3.0
    COM 270Business Communication3.0
    PHIL 105Critical Reasoning3.0
    English Literature Elective (ENGL 200 - 399)3.0
    Fine Arts Elective3.0
    History Elective4.0
    General Education Electives21.0 
    Select seven (21 credits) general education electives, with a minimum of one course in each of the following three categories. Take the remaining 12.0 credits from any of the topics listed under Additional General Education Electives. 
    Society and Culture 
    Communication, English, Fine Arts, International Area Studies, Language or Philosophy3.0
    Social Science 
    Anthropology, History, Sociology, Political Science, Psychology3.0
    Science 
    Computer Science, Information Systems, Science3.0
    Additional General Education Electives 
    Twelve (12) credits must be earned by taking 4 courses from the following topics: Communication, English, Fine Arts, International Area Studies, Language, Philosophy, Anthropology, History, Sociology, Political Science, Psychology, Computer Science, Information Systems, Math, Science12.0
    Business Requirements 
    BUSN 111Foundations of Business4.0
    MGMT 370Business Consulting4.0
    ACCT 115Financial Accounting Foundations4.0
    ACCT 116Managerial Accounting Foundations4.0
    BLAW 201Business Law I4.0
    STAT 201Introduction to Business Statistics4.0
    ECON 201Principles of Microeconomics4.0
    ECON 202Principles of Macroeconomics4.0
    FIN 301Introduction to Finance4.0
    MIS 200Management of Information Systems4.0
    MKTG 201Introduction to Marketing Management4.0
    ORGB 300Organizational Behavior4.0
    OPM 200Operations Management4.0
    INTB 200International Business4.0
    MGMT 260Introduction to Entrepreneurship4.0
    MGMT 450Strategy and Competitive Advantage4.0
    Marketing Major32.0
    MKTG 326Marketing Insights4.0
    MKTG 356Consumer Behavior4.0
    MKTG 380Seminar in Marketing Strategy4.0
    Select five from the following:
    MKTG 322Advertising & Integrated Marketing Communications4.0
    MKTG 344Professional Personal Selling 4.0
    MKTG 347New Product Development 4.0
    MKTG 348Services Marketing4.0
    MKTG 357Global Marketing4.0
    MKTG 364Marketing for New Ventures4.0
    Free Electives22.0
    Total Credits180.0

    Admissions Criteria

    • Transfer Students
      • A minimum of 24 previous college credits from a regionally accredited institution
      • GPA of 2.5 or above
      • First-Year Students
        • Between 0 – 23 previous college credits from a regionally accredited institution
        • Must have been out of high school for a minimum of 2 years

      Required Documents

      With multiple ways to submit documents, Drexel makes it easy to complete your application. Learn more by visiting our Completing Your Application Guide.

      • A completed application
        • Transfer Students
          • Official transcripts from all universities or colleges and other post-secondary educational institutions (including trade schools) attended
        • First-Year Students
          • Official high school transcripts
          • Official ACT/SAT scores
          • Official transcripts from all universities or colleges and other post-secondary educational institutions (including trade schools) attended
      • Additional requirements for International Students

      Tuition

      The tuition rate for the academic year 2017-2018 is $846 per credit.


      • This program is eligible for Financial Aid.
      • Special tuition rates available for Drexel University AlumniMilitary members, and members of our Partner Organizations.
        • These rates apply only to new online students and students being readmitted.
        • All students must contact applyDUonline@drexel.edu within the first two weeks of the term to request tuition savings for which they qualify.
        • Special rates cannot be combined. If you qualify for more than one special rate, you'll be given the one with the largest savings.
        • When receiving special tuition plans with Drexel University Online, you may not combine them with other tuition benefits that may be available from Drexel University.

       

      Academic Calendar

      2017-2018 Academic Year

      Term

      Classes Begin

      Classes End

      Exams Begin

      Exams End

      Fall 2017

      September 25, 2017

      December 9, 2017

      December 11, 2017

      December 16, 2017

      Winter 2018

      January 8, 2018

      March 17, 2018

      March 19, 2018

      March 24, 2018

      Spring 2018

      April 2, 2018

      June 9, 2018

      June 11, 2018

      June 15, 2018

      Summer 2018

      June 25, 2018

      September 1, 2018

      September 4, 2018

      September 8, 2018

      Apply today for the BS in Business Administration with a Major in Marketing

      Apply now to begin your application for obtaining a Drexel degree online!

      or

      Previously enrolled at Drexel? Learn more about readmission.

      Any problems? Find help or contact us.